When time and energy is limited, the last thing you want to do is think about your film marketing strategy. You probably assume that if you make a good movie, some major distributor will swoop in and do all that marketing stuff for you.
And you never know. . .
You might get lucky. You might win an upfront cash advance and a three picture, studio deal. But since only a small minority of filmmakers garner these types of deals, let’s focus on the other 99%.
What if your movie has an awesome run at the festivals, garners a lot of buzz?
And against your wildest dreams, you find yourself getting several calls from distributors who want to “pick up” your movie?
Congratulations. If you’re a first time filmmaker, getting attention from a distributor is exciting.
But once the excitement dies down and you actually start reading the offers – You may notice that very few of these distributors provide minimum guarantees. And if you are fortunate enough to get an MG, odds are good the amount is much less than you ever anticipated.
The reason for this is simple.
Production is cheaper. A lot of people are making movies these days. DVD has been replaced with VOD, which means there are over a gazillion affordable ways to upload your movie and share it with the world.