Film Marketing Strategy

When time and energy is limited, the last thing you want to do is think about your film marketing strategy. You probably assume that if you make a good movie, some major distributor will swoop in and do all that marketing stuff for you.

And you never know. . .

You might get lucky. You might win an upfront cash advance and a three picture, studio deal.  But since only a small minority of filmmakers garner these types of deals, let’s focus on the other 99%.

What if your movie has an awesome run at the festivals, garners a lot of buzz?

And against your wildest dreams, you find yourself getting several calls from distributors who want to “pick up” your movie?

Congratulations.  If you’re a first time filmmaker, getting attention from a distributor is exciting.

But once the excitement dies down and you actually start reading the offers – You may notice that very few of these distributors provide minimum guarantees. And if you are fortunate enough to get an MG, odds are good the amount is much less than you ever anticipated.

The reason for this is simple.

Production is cheaper. A lot of people are making movies these days. DVD has been replaced with VOD, which means there are over a gazillion affordable ways to upload your movie and share it with the world.

10 Ways Not To Market Your Movie


  • No one thinks about your film unless they think about your motion picture.
  • Quit sending long messages speaking about YOU. What’s in it for me?
  • Truly? You need to make an alternate no-funding dramatization with no star ability?
  • No. I don’t know whether I ought to “LIKE” you. We never met.
  • Quit trading postcards with different movie producers at celebrations. See #1
  • Quit boasting. Quit yelling. I truly couldn’t care less. See #2
  • What is your USP? Hold up, you don’t have a clue about your USP?
  • You simply need to make a film and have another person offer it. Quiets down.
  • We simply won best picture at [insert provincial celebration you never heard of

Our motion picture simply got “grabbed” for itunes (for no cash). Be that as it may we are approved!

While evaluating how to market your film is not precisely a science, there are a few things you can do to offer your motion picture. The main thing you need to recollect is that promoting is art, with the potential for measurable results.

Gather Email From Your Movie Website

In the connection of film advancement, a few different films do this truly well. Look at Food Matters, Camp Takota and Forks Over Knives. Every case is an exceedingly fruitful motion picture. Furthermore one significant explanation behind this achievement is, you speculated it:

Email advertising for films!

As should be obvious, the majority of these film sites are exceptionally streamlined, normally constrained to trailer and in addition a pick in structure. This is purposeful. Most importantly else, building an email rundown is crucial for the long haul accomplishment of these films, offering related stock and consequent spin-offs.

Duplicate this method for your motion picture site! Like these different producers, begin gathering names and email locations of prospective crowd parts when you can. On the other hand to put it an alternate way:

You are no more in the film business. You are presently in the group of onlookers engagement business.

Through both online and logged off showcasing deliberations, your goal is to develop group around your motion picture – which could spread positive verbal. This could in the end lead to regulate feature on interest deals! Also the other profit? On the off chance that you begin now, you could start to develop a rundown. this can help you while you’re raising money.

Money and a Market: Requirements for Successful Filmmaking

Indie feature films need two things to be a success: Money and a Market. You may have money to spend on talent, crew, equipment, design, etc., but without a channel for marketing, the money is trapped inside a DVD disc that sits on your shelf. You may have a large and eager market who awaits your masterpiece, but without the financial resources to create a worthy picture, you will under deliver and lose your audience. Money and Market go hand in hand, and with the right finesse, you will begin to see your dream of cashing in on a passion/hobby/job become a reality.

Means to an End

Money is not magic, it won’t write your script or shoot your film, but it does provide a means to accomplish various stages of production. Without money, you are limited to freebies, favors, and selling your soul. Many films are made with super limited budgets, but any filmmaker worth his color-correcting knows that there’s no such thing as a “no budget” production.

Marketing is the avenue through which you hope to recoup your production costs, at the very least. Without it, there is very little hope that you’ll pull in anything. And for clarity sake, Facebook and YouTube posting don’t count as legit marketing. Although it’s great to get your film venture out there in hopes that someone will find your treasure and offer you a multi-figure distro deal, the reality is that the current market is saturated with indie DVDs of every genre. Unless you have a marketing strategy, with resources (people and organizations) to promote your film, you’ll just end up with “hits” and likes,” and those don’t translate into dollars.

Finding money is a difficult task, one that requires people skills, a strong business sense, and/or rich relatives. There are many books and articles out there on funding a film, so I won’t pretend to know more than the next guy. If you’re looking for tips, see what tips are selling.

Marketing is something each of us can manage more readily. There are principles to marketing that matter before you begin pre-production. Knowing what you can hope to recoup on the back end, assuming you create a product worthy of an audience, should determine what you spend on the film, therefore it’s best to acquire a basic understanding of how marketing works.

Marketing is about one thing: who wants to see your product? Or more importantly, who wants to see your product enough to hand over cash for that privilege? You can typically count on family and close friends to make an investment through the purchase of a DVD, although they might also expect a free copy because they are family/close friends. But beyond the familial ties, who out there is willing to spend 1.5 hours plus of their life sitting through your creation, or dropping $20 on a DVD, and why does it matter to them? What are you “selling” that appeals to them? Knowing your market and its Achilles tendon is hitting closer to center.

Learner Progresses In The Direction Of Film-Production Profession

Lights. Camera. Action. Cut. The methodology is unending. In the last item, it appears to be as though everything went easily, however hours of taping, occupied timetables, and heaps of altering went into his film.

Lesser Cullen Puffer plans to turn into a master at making movies. He knows the workload could be overwhelming, yet he keeps pushing, wanting to better himself.

” Writing and assembling the film takes several days, however the extent that shooting, it can take anyplace from a few days to weeks,” Cullen said. “In the event that one thing happens, you need to begin once again to make it culminate.”

Cullen persevered with his energy, in the long run moving onto more genuine undertakings. “Trickle Down,” the title of one of Cullen’s significant tasks, obliged a lot of work and arranging. Scratch Skinner, a performer for the film, says in spite of the fact that the methodology might be tiring, the general experience makes it worth the trouble.

“The recording procedure itself takes quite a while, and there’s a ton to it,” Nick said. “Only one shot may take one day. It’s an extremely dull procedure. My most loved part is the rush I get from it. It’s really astonishing. I’m doing something out of my standard and becoming someone that I’m not for some time is intriguing.”

To Cullen, the greatest rush originates from the response of the group of onlookers. While composing his movies, he precisely plans out his plot, planning to leave the gathering of people in thought.

“I begin off with the general subject and work outwards from that,” Cullen said. “I need my crowd to contemplate what the film was about, and leave with something they didn’t have in the recent past.”

With respect to his future, he wants to have practical experience in enhanced appearances and make-up, making a couple of movies as an afterthought.

“When I initially began, I wasn’t not kidding about film-production,” Cullen said. “Presently, making movies helps me reflect my perspectives. It’s a path for me to demonstrate my innovativeness. I need to keep making movies my entire life, regardless of the possibility that its not my vocation.”